Employer Branding Workshop

Hanoi, 26th August, 2017 – In the Shidler Vietnam Business Leader Talk 01: Employer Branding Workshop organized by Hawaii University, Ms. Nguyen Thu Trang - Country Head, PERM and Consulting Services, ManpowerGroup Vietnam, presented new research on modern candidates’ behaviors and how businesses can attract and retain talent in 4.0. With the participation of nearly 60 CEOs and senior management leaders, Ms. Trang and other guests also shared many practical examples about the importance of Employer Branding in talent management in Vietnam. Ms. Trang also emphasized that businesses need to focus on brand development and combined with modern communication channels to support their recruiting and talent management activities.